2026 shopper
Impressions74,923
Reads37,196
Clicks18,518
Downloads961
Avg. read time2:39
Berrios · September shopper comparison
Navidades en Septiembre
2026 vs 2025
Shareable performance report comparing Issuu engagement and September sales from the linked database on the Notion page.
Total sales
$450.9K
+$158.1K vs 2025
Clicks
18,518
+9,631 vs 2025
Impressions
74,923
+24,500 vs 2025
Orders
670
-22 vs 2025
Side-by-side shopper snapshot
2025 shopper
Impressions50,423
Reads32,139
Clicks8,887
Downloads834
Avg. read time2:28
Performance comparison
| Metric | 2026 | 2025 | YoY change | Read |
|---|---|---|---|---|
| Impressions | 74,923 | 50,423 | +24,500 · +48.6% | 2026 reached a meaningfully larger audience. |
| Reads | 37,196 | 32,139 | +5,057 · +15.7% | Reads increased, but slower than impressions. |
| Clicks | 18,518 | 8,887 | +9,631 · +108.4% | Click interaction more than doubled. |
| Click-to-read rate | 49.8% | 27.7% | +22.1 pts | 2026 converted readers into clicks much better. |
| Read-to-impression rate | 49.6% | 63.7% | -14.1 pts | 2025 converted impressions into reads more efficiently. |
| Average read time | 2:39 | 2:28 | +11 sec · +7.4% | Readers spent slightly longer in the 2026 shopper. |
| Downloads | 961 | 834 | +127 · +15.2% | Downloads grew in line with reads. |
| Total sales | $450,892.58 | $292,757.64 | +$158,134.94 · +54.0% | 2026 delivered a much stronger revenue outcome. |
| Orders | 670 | 692 | -22 · -3.2% | Sales growth was not driven by order count. |
| Average order value | $624.76 | $667.90 | -$43.14 · -6.5% | AOV was lower in 2026 despite higher sales. |
1. More reach, much stronger action
2026 impressions rose 48.6%, while clicks rose 108.4%, showing better post-read interaction.
2. 2025 had a stronger read conversion
2025 turned impressions into reads at 63.7% versus 49.6% in 2026, so reach quality or traffic source mix may differ.
3. Sales quality changed
Total sales rose 54.0% even though orders and AOV declined, suggesting the sales mix and reversals should be reviewed.
Most and least clicked pages
2026Most clicked: page 3 with 3,678 clicks.
Least clicked: page 11 with 248 clicks.
Least clicked: page 11 with 248 clicks.
2025Most clicked: page 3 with 1,196 clicks.
Least clicked: page 12 with 78 clicks.
Least clicked: page 12 with 78 clicks.
Sales detail
| Sales metric | 2026 | 2025 | YoY change |
|---|---|---|---|
| Gross sales | $447,957.53 | $490,005.35 | -$42,047.82 · -8.6% |
| Net sales | $378,776.30 | $244,982.70 | +$133,793.60 · +54.6% |
| Discounts | $7,257.50 | $5,474.00 | +$1,783.50 · +32.6% |
| Shipping charges | $25,939.55 | $17,012.75 | +$8,926.80 · +52.5% |
| Taxes | $46,176.73 | $30,168.84 | +$16,007.89 · +53.1% |
| Sales reversals | $61,923.73 | $239,548.65 | -$177,624.92 · -74.2% |